|
週次 |
日期 |
單元主題 |
|
第1週 |
2/19 |
Introduction |
|
第2週 |
2/26 |
New Product/Process Innovation
Mini-Case: Foxconn |
|
第3週 |
3/05 |
Introduction to Design Thinking
Exercise: Design Thinking |
|
第4週 |
3/12 |
New Product Design and Market Tests
Exercise: Story Telling |
|
第5週 |
3/19 |
Opportunity Identification and Product Positioning
HBS Case 1: HTC |
|
第6週 |
3/26 |
Omni-Channel and Platform Strategy
HBS Case 2: Alibaba-Taobao |
|
第8週 |
4/09 |
Value Proposition & Business Model
Exercise: Value Proposition Canvas |
|
第9週 |
4/16 |
Organizing the Value Chain
NTU Case 3: Flux |
|
第10週 |
4/23 |
Guest Speaker: Vincent Shih, General Manager of Corporate Microsoft Taiwan |
|
第11週 |
4/30 |
Managing Disruptive Technological Change
HBS Case 4: Ecton Inc. |
|
第12週 |
5/07 |
Dominant Design and Technology Cycles
Exercise: Business Model Canvas |
|
第14週 |
5/21 |
Network Externalities and Long-Term Strategy
HBS Case 5: Toyota |
|
第15週 |
5/28 |
Project Presentation |
|
第16週 |
6/04 |
Project Presentation |
|
第17週 |
6/11 |
Final Exam |